Sample Websites, Webinar Pages, E-mail Marketing:
Mattel Children’s Hospital UCLA Dept. of Pediatrics, Los Angeles, CA
One Webpage, Three Websites:
Redesigned the main Pediatrics web page, especially the drop-down navigation. Developed an accordion box on the right side that slides to reveal current courses and classes at UCLA. Created a new Pediatrics subdivision design and developed it independently on three websites: Hematology/Oncology (which has 21 webpages), Critical Care (12 webpages), and NeoNatology.
Forged new Paninos.com Colorado website, using search engine keywords throughout for better natural search engine results (2010). Design uses external CSS, custom images with borders, a three column layout, a newly-designed company logo, and links to social media and e-mail marketing opt-ins.
Created a new website for the Fort Collins MOMS Club-West, using external CSS. This design carries forward the home page’s “mom dumped her purse on the counter” design image created by Cheri Schonfeld. Note the notebook paper used in background, stickie notes for links, and stickie note ‘tabs’ at the top for the navigation. The headers for each section are merely CSS styling.
Social media: Developed a Facebook event page for the MOMS Club charity event, Moms Helping Moms: A Children’s Fashion Show and Silent Auction. I listed the event with many online calendars all over northern Colorado. We used Facebook’s ability to personally e-mail attendees to remind them to come, and sent a differently tailored message to the “undecided.” Added a link from the MOMS Club website to the Facebook page. Created a television image for use on public access TV. The event was a huge success, raising over $4400 for Project Self-Sufficiency in Fort Collins and Loveland, Colorado. We also collected truck loads of clothes for The Dream Room, ABLEWomen (part of Junior League), and The Kid’s Closet in Fort Collins. Event food was donated to the Open Door Mission. Go, moms!
Implemented revisions for GE Private Asset Management (GEPAM) Webinar page, which uses animated GIFs and links to the webinar log-in website. Created nationwide marketing e-mails, national magazine ad, professionally-printed newsletters, event announcements for e-mail and PowerPoint use, and stock fact sheets.
E-mail Marketing Campaign
This marketing e-mail was created for Haunted Game Cafe to announce the release of the new Battlestar Gallactica Game. This page uses an external CSS file to control the centering of the page regardless of window size, and live text that floats in the middle. It also controls an image file and link on the game box at left. High quality assets, including the pre-made header (faces and title down to side line bends), were provided by the game company. View real web file.
Designed and developed an architect’s web site redesign as part of a student project, greatly lightening the load time on project images. The navigation image on the left changes with the subject.
Revised the Doublestrand Ranch horse breeding website to include new foals, external CSS instead of embedded, and better use of file names, headers, ALT tags, for improved “natural” search engine results.
Created an e-mail marketing page and online store for Old World Toys LLC, a company that sells imported and American wooden toys.
Created “Two Dollar Bill,” a simple interface for learning all about Colonial American History. Comic bubbles appear to hint at each person’s identity. (Ben Franklin’s: “I killed turkeys with electricity.”) Clicking on each person launches a little history about them. Other links on this bill go to the Declaration text, information about the artist, the U.S. Treasury Dept. and many other links. Technology – page slicing and coding using Photoshop and Dreamweaver. This was a student project.
Two Dollar Bill: American History Made Easy
