by D. Sproul | July 15th, 2011
When I bought business cards over a decade ago, they cost $70 for one-sided black printing on a plain white card. They were… boring!
Fast-forward to the digital printing age: Now I have 2-sided business cards, with full color on both sides. There is a top flap that folds over, reaching 3/4s of the way down the card. A card like this in the past would have taken one pass through the printer for each different color, for each side (front and back). There would be a lot more wasted paper, as the printer tried to perfectly line them all the images up, too. Then they would be cut, and then passed through the folder. And don’t forget the time for each ink color to dry between the runs through the printer.
Because these were printed digitally, they were much easier to make. So even with the fancy fold-over, they still only cost about $130. That is the world to today’s digital printing: cheaper, faster runs, for less of the printers’ time, too. And there is internet competition from companies like Vistaprint.com and others waiting in the wings, as well.
How Digital Printing Benefits Your Business:
A business owner can print business cards, flyers, or letterhead more cheaply, in smaller runs. Now you don’t have to do a run of 5000 business cards. You can print 250, and try them out. You can revise them before the next printing.
One of my clients, who couldn’t decide on a business card’s final background color, tried out four different ones. And they didn’t have to choose then: the printer just ran the four different designs, and gave them all to the client. I love this modern age!
Contact Sproul Creative today to get started on your new project!