by D. Sproul | June 10th, 2010
When looking for a job, we always get advice like “stand out,” “get noticed,” and “polish your resume.” Well, one man advertised himself on Google Adwords, and landed himself a senior copywriter job at a New York advertising firm. Alec Brownstein bid on the names of top advertising executives, and when they searched for themselves on Google, up came his name and domain, with the message to hire him. (I guess he was counting on their narcissism?)
I thought it was funny right off the bat,” Reichenthal says. “Then, maybe later, I thought, ‘Well, that is a little stalker-y.’ “>(source: NPR.org quote)
He bid on five names, was invited to four interviews, and received a job offer. He now works at Young & Rubicam Inc. in New York. Brilliant!! Here’s the YouTube Video of Alec Brownstein’s Google campaign, and here is an interview on the NPR.org public radio show “All Things Considered (in print and audio).” The total cost of his self-promotional campaign? – A whopping $6.