by D. Sproul | March 14th, 2010
How do you make your marketing stand out? Catch attention? Stay in that memory until your business’ product is needed? Using type in a really creative way makes your design memorable and fun, raising it above the rest. It will help your marketing get noticed.
Let’s look at a few great examples. The show title art for the television show “The Dollhouse,” (seen here from Hulu.com) really stands out to me. All of the letters are different sizes, lowercase, nestled in among each other. It looks similar to the Bauhaus font, and the simple black reinforces that. The woman with the gun is over the type, but its still very readable.
A similar type treatment is found on the Alice in Wonderland movie (released in 2010). Here the letters are mostly capitalized, but again, arranged artfully. The small “i” in Alice and the “a” in Wonderland are tucked in tightly. It sets the tone for the craziness of the story about to unfold.
A recent Martha Stewart living magazine featured the word “bloom” with a flower stem going through the “O” and blooming above one of the letters. And we’ve all seen people place over the magazine title, to make them pop out. This blog from Design Work Life shows many creative fonts that would work great on title pages. (One photo is a timelapse photo with people drawing with light-)
And you probably have already noticed this book title “Eat Pray Love” by Elizabeth Glibert. Just seeing the cover makes me want to pick it up and hold it. This cover is definitely memorable.
Think about your marketing….Does it pop? Does it stand out, or does it sit there limply, hoping someone will stand still long enough to read it? Grab your audience’s attention with playful type.
