by D. Sproul | February 13th, 2010
I read an interesting article today about building up website links to increase search engine ranking, and which types of links are most relevant to SEO giants like Google and Yahoo. The author Chris Holland, says that real links from other industry websites are more important than blog comments that include a website URL.
“…it is much more effective to have 10 links from well known authority websites than to have 100 links from small unrelated websites.”
I have certainly found this to be true as I help promote our family board game store, The Haunted Game Cafe, in Fort Collins, Colorado. It can be quite tedious getting the boardgame store’s website listed on all the game manufacturer’s websites, but a link from a manufacturer establishes the store website’s credibility in board games.
Author Chris Holland also discusses how to find link-backs to competitor’s websites, using the search engines. You may read the full article about building website links for yourself. (I guess his viral marketing is working! We’re linked to him.)
And I have learned from other sources that link-backs to your website from .edu and .gov websites rate highly with search engines, because they give your website credibility. The same advice applies to article link-backs from article-sharing websites like Squidoo.com. I will be exploring this further, and let you know the results.
